0%
Connect your custom domainSettings → Domains. Set as primary and enable HTTPS. Takes up to 48h
to propagate.
Must
Set store name, email and currencySettings → General. Use a business email address, not a personal
one.
Must
Configure timezone and unit systemPrevents discrepancies in orders and reporting dashboards.
Must
Upload store logo and faviconFavicon: 32×32px square. A good favicon is a subtle but real trust
signal.
Must
Enable two-factor authenticationProtects your admin from unauthorized access. Takes 60 seconds to set
up.
Must
Set up staff accounts with correct
permissionsLimit access by role — not everyone needs full
admin access.
Should
Customise transactional notification
emailsBrand your order confirmation, shipping and refund
emails. First impression matters.
Should
Remove password protection when ready to go
liveOnline Store → Preferences → Disable password page.
Don't forget this step!
Must
Test the store on mobile and
desktop60%+ of eCommerce traffic is mobile. Use Chrome
DevTools to simulate devices.
Must
Not sure which Shopify plan to choose?
Our team has launched 20+ Shopify stores. We'll advise on plan, theme and stack — free 30-min call.
0%
Choose and install a performance-optimised
themeAvoid heavy free themes. Dawn (free) or Impulse
(paid) are solid starting points.
Must
Set brand colours and fonts in theme
settingsConsistent branding increases perceived value and
customer trust.
Must
Build homepage: hero section, social proof,
CTAAbove the fold should answer: who you are, what you
sell, and why buy from you.
Must
Configure header navigation and footer
linksUsers should reach any product in 2 clicks or less.
Keep navigation simple.
Must
Create an About Us pageTell your story. Buyers purchase from brands they connect with.
Should
Create a Contact Us pageInclude a form, email, and optionally a phone or live chat
widget.
Must
Set up a helpful 404 error pageA good 404 page recovers lost visitors. Add navigation and featured
products.
Should
Compress and optimise all images for
webUse WebP format. Large images are the #1 cause of slow
Shopify stores.
Must
0%
Add all products with title, description and
imagesWrite benefit-focused descriptions, not just specs.
Use 3–5 images per product.
Must
Set product prices and compare-at
pricesCompare-at price shows a strikethrough to highlight
sale pricing.
Must
Add product variants with images
assignedEach variant (size, colour) should have correct
stock and its own image if possible.
Must
Enable inventory tracking per
variantPrevents overselling. You can choose to allow or
deny sales when out of stock.
Must
Add product SKUs and barcodesEssential for proper inventory management and fulfilment
workflows.
Should
Enter weight and dimensions for each
productRequired for accurate real-time shipping rate
calculations at checkout.
Must
Create collections with collection
imagesOrganise products logically. Smart collections
update automatically based on rules.
Must
Add descriptive alt text to all product
imagesCritical for SEO and accessibility. Describe what's
in the image naturally.
Should
Install a product reviews appSocial proof is one of the strongest conversion drivers in
eCommerce.
Nice
0%
Activate Shopify Payments or a local payment
gatewayShopify Payments has lowest fees. In India,
Razorpay or PayU are strong alternatives.
Must
Place a complete test order
end-to-endUse Shopify's Bogus Gateway to simulate a full
purchase. Don't skip this.
Must
Enable express checkout options (Shop Pay,
Apple Pay, Google Pay)Express checkout reduces steps and
dramatically improves mobile conversions.
Should
Configure tax settings correctly by
regionSet up automatic tax calculation. Decide whether
prices display with or without tax.
Must
Add custom branding to checkout (logo,
colours)Branded checkout increases trust and reduces
abandonment rates.
Should
Enable abandoned cart recovery
emailsAutomated recovery emails recapture 5–15% of
abandoned carts on average.
Must
Create launch discount codesA launch offer (e.g. 10% off first order) encourages early
purchases.
Nice
Enable gift cards in your storeGift cards are zero-risk revenue and can boost average order
value.
Nice
0%
Write unique page titles and meta
descriptionsTitles under 60 chars, descriptions under
160. Include your primary keyword naturally.
Must
Submit sitemap.xml to Google Search
ConsoleYour sitemap is at yourdomain.com/sitemap.xml —
submit it to get indexed faster.
Must
Connect Google Analytics 4Use the Google & YouTube sales channel in Shopify for a seamless GA4
setup.
Must
Install Meta Pixel (Facebook /
Instagram)Required for running retargeting ads on Meta
from day one.
Should
Optimise URL handles for products and
collectionsUse clean, keyword-rich URLs. Edit the default
Shopify-generated handles.
Should
Add product structured data / schema
markupEnables rich snippets (price, stock, ratings) in
Google search results.
Should
Run Google PageSpeed Insights check (target
80+)Page speed is a ranking factor and directly impacts
conversions. Fix major issues.
Must
Set up 301 redirects for any old or changed
URLsIf migrating from another platform, preserve your SEO
equity with redirects.
Nice
Want a full SEO and performance audit of your Shopify store?
Tupple Agency offers a free store audit — we'll identify the top 5 issues holding back your rankings and conversions.
0%
Configure shipping zones and ratesSet flat-rate, weight-based or carrier-calculated rates per
region.
Must
Add a free shipping thresholdA free shipping progress bar (e.g. "Free shipping over ₹999")
significantly boosts AOV.
Should
Write a clear return and refund
policyUse Shopify's generator as a base, then customise.
Visible policies increase conversions.
Must
Add Privacy Policy and Terms of Service
pagesLegally required in most countries. Shopify
auto-generates these — review them carefully.
Must
Add a Shipping Policy pageClearly state delivery times and couriers. Reduces customer support
queries significantly.
Must
Link all policy pages in the
footerPolicy links in the footer are a checkout trust
signal and legally expected.
Must
Add a cookie consent banner (GDPR /
CCPA)Required if you have EU or California customers. Use
a Shopify consent app.
Should
Document your packaging and fulfilment
workflowWrite down your pick-pack-ship process before
launch to avoid chaos on day one.
Should
0%
Set up an email marketing platform (Klaviyo or
Mailchimp)Email delivers the highest ROI of any marketing
channel. Start collecting from day one.
Must
Create a welcome email automationTriggered on signup — introduce your brand and deliver any welcome
discount.
Must
Add email signup form to homepage and
footerOffer a discount or freebie in exchange.
Exit-intent pop-ups convert well.
Should
Create and link social media profiles to your
storeAt minimum: Instagram and Facebook. Use consistent
handle and branding.
Should
Prepare and schedule launch announcement
contentPrepare your posts, stories and emails. Schedule
them before going live.
Should
Enable and plan your Shopify blogContent marketing drives long-term organic traffic. Plan your first 4
articles.
Nice
Set up a referral or loyalty
programmePost-launch referral schemes can grow your
customer base at very low cost.
Nice
0%
Monitor your first orders closelyCheck fulfilment, confirm payments, respond to queries within an hour
on day one.
Must
Review analytics after 48 hoursCheck traffic sources, bounce rates and checkout funnel drop-offs in
GA4.
Must
Set up heatmaps and session recording (Hotjar
or Microsoft Clarity)See exactly how visitors use your
store. Microsoft Clarity is free.
Should
Ask your first customers for a
reviewSend a follow-up email 7 days after delivery asking
for honest feedback.
Should
A/B test your homepage hero CTAEven small CTA copy changes can yield 20–40% conversion
improvements.
Nice
Schedule a 30-day performance
reviewBlock calendar time to review metrics and refine
your marketing strategy.
Should